A few months ago, we gave you a sneak peak on what to expect with a new store opening up: Moniker General. Ryan Sisson, CEO of Moniker Group, and the rest of his team have been working tirelessly to bring local goods to Liberty Station and as the store gets closer to opening, we wanted you to get a chance to get to know the team.
Meet Shop Manager, Clark Jones:
Clark and his wife, Amy, are recent San Diego transplants from Waco, Texas. (Fixer Upper anyone!?) "My wife and I were in Waco for almost 5 years and loved our time there, but always felt like we wanted to move and experience a new city and something altogether different. When my buddy called me about this opportunity, it was kind of an awakening that led us to realize we could move and start something new, albeit pretty quickly. We first moved out here to help start Moniker General, but now that we're here, I feel like there's something greater happening that we get to be part of. I can't imagine being anywhere else right now."
Clark has experience in a variety of areas including coffee, retail, and woodworking. The idea of having the opportunity to combine all of these skills into one community-focused retail / coffee shop / tap room surrounded by custom, hand-built furniture is a dream come true. Clark hopes that, "Moniker General can be a hub for people to meet and catch up, swap stories, and brainstorm their dream projects in a space where they know they're welcome. Coming from a small town where there's a familiarity to the shops you go in, faces you remember behind the counter of stores and people you run into on the street, I quickly realized that Liberty Station could be that. We're excited to be part of this community and eager to see how it will continue to grow."
Moniker General is a stand out among other projects in the neighborhood. With every project that Moniker (Group) does, the focus has always been people. "With anything we do, we want to build community and develop great people and leaders." Since the collaborative began, Clark and the team have already noticed the community that is being built by people in the space. Bringing together a group of talented people in one place is sure to produce something extraordinary.
Working with a historical building has made the project even more interesting for the crew. One of the things they have all had to learn is patience and living life with an open hand. "To start something that's never been done before in an almost 100-year-old historic building...patience and acceptance are key factors. But we've also learned to branch out and take some chances on certain elements, to say yes to projects within the space, learn how to do it, and then go out and do it well. There's also a lot of practical things we've learned - like how to grind 40 year old epoxy off concrete floors, lay tile, install plumbing... just to list a few."
What can you expect from Moniker General (other than making awesome friends)? Coffee will be served from the new, Moniker Coffee Co. branch of Moniker Group, with beer from 32 North Brewing. Clark also shares that they will have a great balance of retail, from custom furniture and home goods to apparel and surf boards. Some of the brands featured will include 32 North Brewing
, Moniker Coffee Co, Moniker Made
, Bradley Mountain
, Norden Goods
, Linus Bikes
, Affinitá Surfboards
, Nudie Jeans Co
., Richer Poorer
, and Polk Audio